five Ws and the H->Who, What, When, Where,Why, and How. Thes elements belong in nearly every newspaper story.
inverted pyramid-> a style of newswritting in which the main facts go at the top of the article(the lead). The facts become less significant until, toward the bottom, they may be dispensable. This gives the reader the essential facts first and permits expansion or contraction in editing and page layout.
lead-> The first paregraph of the news story. It often consists of just one sentence.
question lead->A lead that begins with a question. This kind of lead gives little information and is generally to be avoided.
quote lead->A lead that begins with an unattributed qoute. This kind of lead is unclear and should usually bre avoided.
summary lead->A lead that provides the briefest possible summary of the major facts of a story in the first sentence.
tease-> use a lead that coaxes readers into a story by making them read further to see what the lead really means.
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